BMW Neue Klasse
For the BMW OS X ecosystem, I led the conceptual evolution of core domains, including Audio, Camera Systems, and Media Apps. My work focused on harmonizing complex software architectures with multimodal hardware interactions, ensuring a seamless user journey across the Panoramic and Central Information Displays.
Job Senior HMI Concept Lead
Client BMW Group
Market Global Automotive (B2C)
Disclaimer
Due to strict NDAs within the automotive sector, projects are presented in a neutralized format to protect the BMW Group’s proprietary strategies and intellectual property, focusing primarily on methodology and conceptual process management.
My job
Overview
As a Senior UX Concept Lead, I am responsible for the strategic and conceptual development of core domains within the BMW OS X ecosystem. My focus lies in creating seamless, high-performance HMI solutions for future vehicle generations (e.g., Vision 2030), ensuring high-quality standards and precision in complex framework adaptations.
Interaction points
Within the MINI OS9 ecosystem, I acted as a senior authority for the refinement of interaction logic, specifically focusing on the transition of features onto the world’s first circular OLED display. My work involved optimizing the interplay between the circular Interaction Area and physical controls to ensure a seamless, character-driven user journey. In this role, I facilitated high-level stakeholder alignment and cross-functional coordination, ensuring that the conceptual integrity remained intact as the system moved toward its global market release.
Projects
Audio Domaine
Defining the holistic audio experience within the BMW ecosystem, ranging from intuitive sound management logic to the conceptual development of system-wide acoustic feedback for a premium user journey.
Cameras
Leading the UX strategy for advanced camera systems by harmonizing the Interior Camera and Drive Recorder applications into a unified ecosystem. My work focuses on high-reliability visual integration, ensuring seamless interaction between occupant-related features, driver assistance systems, and the digital cockpit.
Weather
Integrating real-time environmental and weather data into the holistic HMI ecosystem to provide context-aware information that significantly enhances both driver safety and cabin comfort across various driving scenarios.
Media Apps
Orchestrating the conceptual architecture for native and third-party media applications to ensure a sophisticated, brand-consistent entertainment experience. This includes defining cross-domain playback awareness in close collaboration with the audio department, optimizing how media interactions and acoustic feedback coexist flawlessly across all primary display surfaces.
Drive Recorder
Audio
Interior Camera
Weather App